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Learning on Demand
Evolving Business Models in eLearning
Summary White Paper
March 2002

Author:  Tom Barron
Learning on Demand program logo

About This Report
Table of Contents
  Download the full white paper (pdf)


About This Report

This free white paper is an overview of issues that the Learning-on-Demand (LoD) reports Evolving Business Models in eLearning, Volume 1, Volume 2, and Volume 3 cover in greater depth.

The corporate eLearning field is undergoing substantial change as it shifts from an emerging market with bright potential toward an established industry. The signs of this transformation are numerous. Various technologies—including learning-management systems (LMS) and learning-content–management systems (LCMS), authoring and collaboration tools, synchronous eLearning platforms that connect disparate learners in "virtual classrooms," and streaming media technologies—have developed around the eLearning concept. A cottage industry of mostly small technology start-ups has evolved into a sizable cadre of eLearning providers that include larger technology players and professional-service firms. And a growing number of case studies of the benefits that eLearning provides—not only in terms of cost-savings over traditional employee training but in enhancing a company's intellectual capital and competitive edge—have helped sustain growth of the field through the recent economic downturn.

The Learning-on-Demand program of SRI Consulting Business Intelligence, an international consulting firm with headquarters in Menlo Park, California, tracks global developments in eLearning with an eye on how eLearning providers and adopters must adjust to the new realities of this maturing market. This white paper examines the key changes shaping the industry and how both providers and adopters of eLearning can anticipate and capitalize on these trends.



Table of Contents

Technology Developments 1
Rise of Hosted Services 3
The Value of Alliances 5
Broadening Competitive Threats 7
Demand Drivers 9
  Certification-Driven Markets 11
  Regulation-Driven Markets 12
  Training-Intensive Markets 13
  Multinational Organizations 14
 
Figures
Technology Evolution in eLearning 2
Hierarchy of Vendor Alliances 7
Potential Competitors to Pure-Play eLearning Providers 8
Key Drivers of eLearning Demand 10
 
Boxes
Hosting: Benefits to Buyers 4



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