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Of Interest...
  • SRIC-BI's CEO Interviewed for USA Today Article
    USA Today recently interviewed Bill Guns, president and CEO of SRIC-BI, for an article about climate change. Guns based his comments on research from SRIC-BI's VALS™ program. In this research, VALS explains and predicts what will motivate people to make personal and lifestyle changes that will positively affect the environment.
    Read the full article on USA Today's web site  >>


Recently Published...
  • The 4-x-4 of Software?   (VWW Viewpoints, August 2008)
    The Technology Map highlights several applications of virtual worlds in which virtual-worlds meetings could replace face-to-face meetings, thereby reducing air travel and carbon emissions. But virtual worlds themselves are far from carbon neutral, and businesses and individuals may start to play closer attention to the environmental impact of virtual worlds in the future.
  • Explorer Viewpoints   (July 2008)
    The latest developments in technology areas that have strong business commercialization opportunities for the future.
  • Scan™ Monthly   (July 2008)
    Developments in technology, market, and management topics and advance warning of transformative trends.
  • Recently Updated Explorer Technology Maps:
        — Organic Electronics   (July 2008)
        — Advanced Silicon Microelectronics/ULSI   (July 2008)
        — RFID Technologies   (July 2008)
        — Portable Power   (July 2008)
        — Fuel Cells   (June 2008)
        — Robotics   (June 2008)
        — MEMS/Micromachining   (June 2008)
        — Pervasive Computing   (June 2008)
  • We Are What We Eat   (VALS™ Report, June 2008)
    The price of eating processed foods has a measure in the rise in medical conditions such as obesity and the resulting impact on health care and health-care–insurance costs. This report explores the VALS™ groups' attitudes about food and health and their grocery-buying behaviors.



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